Implementing a comprehensive SEO strategy that incorporates various types of SEO can help a website attract more organic traffic and achieve better online visibility.

Types of SEO

There are several types of SEO that focus on different aspects of optimizing a website for search engines. Here are some of the common types of SEO:

On-Page SEO

This type of SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes optimizing content, meta tags, title tags, URL structure, internal linking, and image optimization.

Key checklists:
  • Identify target keywords and optimize the title tag
  • Write heading of the page in an H1 tag
  • Write relevant meta description including key words
  • Create SEO-friendliness URLs
  • Create keywords from keyword planner and update on the body content
  • Create subheadings as per heading hierarchy
  • Try to have internal links on body content
  • Apply schema markup

Off-Page SEO

Off-Page SEO refers to all the activities that you can perform outside of your website to improve its search engine rankings. This includes link building, social media marketing, influencer marketing, and other external optimization efforts.

Key checklists:
  • Backlinks
  • Social media presence and regular posting
  • Influencer marketing
  • Optimize branded mentions

Technical SEO

Technical SEO focuses on improving the technical aspects of a website to help search engines crawl, interpret, and index your site without any problems. It includes site speed optimization, mobile-friendliness, crawling, indexing, structured data, and other technical factors that affect a website's search visibility.

Key checklists:
  • XML sitemaps and HTML sitemaps (Have organized site structure)
  • Avoid duplicate content
  • Javascript and CSS files
  • Have canonical tags
  • Minimise 404 pages and have 301 redirects

You can use the Semrush “Site Audit” feature for errors and QA.

Local SEO

Local SEO is essential for businesses that serve a specific geographic area. It focuses on optimizing a website to appear in local search results. This includes creating and optimizing Google My Business listings, local citations, online reviews, and localized content.

Use local SEO marketing to get your site in front of people in your area.

Also, Google Maps searches for “businesses near me” helps to grow the busineses and report says such businesses have grown globally by more than 100%.

Key checklists:
  • Have relevant and lLocalized website content
  • Claim your Google Business Profile (formerly known as Google My Business)
  • Fill out listings and directories online
  • Invest on customer reviews

Mobile SEO

With the increasing use of mobile devices, mobile SEO has become crucial. It involves optimizing a website for mobile users, ensuring that the site is mobile-friendly, loads quickly on mobile devices, and provides a seamless user experience across different screen sizes.

You can test if the websites are responsive or not (mobile friendlyness) by a Google's lighthouse tool.

E-commerce SEO

E-commerce SEO is specific to online stores and focuses on optimizing product pages, category pages, and other aspects of an e-commerce website to improve its visibility in search engines. This includes optimizing product descriptions, images, user reviews, and ensuring a smooth checkout process.

Voice Search SEO

With the rise of voice search technology, optimizing for voice search has become important. Voice search SEO involves optimizing content to appear in voice search results, considering natural language queries, and providing concise and relevant answers.

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